If you are hiring, it’s likely you are frustrated with attracting the right people to your team. The market is tight no matter what industry and functional area you are hiring in. You can’t seem to get the attention of candidates with the right skill set and your business depends on it. What’s going on?
The talent war is real. Candidates we are reaching out to are constantly telling us they get emails, inmails, calls almost daily with potential opportunities. They are totally inundated. They are also completely under water in their own situation. More than likely, their company is also trying to attract talent to relieve their top performers from working 50-60 hours a week. They don’t have time to talk to every company and recruiter reaching out to them. If an initial outreach by a recruiter isn’t completely compelling, you lose the candidate immediately and it’s REALLY hard to get their attention again.
Once you do get a candidate into the process, you are losing them before you can even extend an offer. If you get to an offer, they are getting counteroffers from their current employer. What is going on?!
Here’s what’s going on and ideas on how to change how you go about attracting talent:
What to do: Your first communication with a potential candidate needs to be a marketing piece on your company and the opportunity within the role. Talk about the immediate business challenge, why they need this person and how they will impact the business longer term. If you simply state, “we are looking for an Accounting Manager to join the organization,” or “we need a Director of Operations to streamline process,” you can just go ahead and imagine the candidate clicking DELETE! Sell your company, sell the opportunity. There is always a way to communicate the role as an exciting role no matter where it falls in the organization.
What to do: Do not ignore the significance of candidate ability to jump online to learn more about your company. True, many reviews are from disgruntled employees and maybe it’s not the right reflection of your company, but to a candidate, it’s real. Get involved in the conversation online. Respond to all reviews with a positive note back. Create social media campaigns that highlight all the great things about your people and your company. Videos are extra credit! If you implement one way to differentiate your company, it’s branding through social media!
What to do: Interviews need to be a conversation that flows as if you are sitting across the person at dinner table. To truly get to know someone and their experience, you need to have a conversation. You can still have an interview guide in front of you to make sure you get what you need, but make it a conversation, not a grill session.
What to do: Carefully select your interview team and strategically place them in the interview process. The people candidates meet along the way are going to be the people that either generate an accepted offer or cause the candidate to go another direction. You need your most happy, energetic and charismatic employees’ part of the interview process. You aren’t just interviewing the candidate; you are also selling them along the way. It’s a balance you need to take seriously. Sometimes the Hiring Manager is great at their job, but not great at interviewing. They absolutely need to be part of the process but partner them with someone that is comfortable interviewing and perhaps more personable. End each interview with reasons you like working for the company to ensure the last words they hear from each future colleague is positive and what they take away with them.
What to do: Build out your process before you start recruiting. List out the essential interview team members and if they need to meet candidates in person or if a phone call would suffice. Build consensus on what is needed in the role (this is typically the hardest part and most time consuming). Put in best practices such as committing to group feedback sessions within 24 hours of the candidate leaving the interview. Be decisive!
There is no sign of relief in recruitment efforts. If you want to be successful, these are some of the major initiatives you need to implement. Let us help you position your company for success.
Written by: Allie Milbrath, CEO
Bottom Line Growth Recruitment